Welcome to Fight Club

Are you looking for a breakthrough in your career or work?

Imagine taking a leap from where you are into your emerging future. You are standing at the edge of greatness on all levels of scale, whether as a professional or the leader of a team or organisation. How can you become empowered in order to bridge the chasm?

What if you had a set of principles – a persona – that you could use as a foundation, a lens that helps you get what you want and can be applied again-and-again – no matter what comes at you?

With Fight Club coaching, we help you reestablish greater awareness of your personal leadership principles. And create a customised strategy to make a magical breakthrough in 2019.

Dance at the edge of greatness.

The Fight Club Rules

#1 Stop Complaining. Do Something.

#1 Stop Complaining. Do Something.

If you can see how things can be better, change it. Think small, act small. Your POWER comes from doing something.

#2 Be Yourself. Have Fun.

#2 Be Yourself. Have Fun.

Embrace your ideas, the good ones and the crazy ones. Accept it, no one else thinks like you, and that makes you extraordinary. Unleash your PASSION.

#3 Remember. Your Work Matters.

#3 Remember. Your Work Matters.

That’s why you are part of the team doing something greater than yourself. Choose to only do great work. This will give you PURPOSE.

#4 Take Charge Of Your Own Greatness.

#4 Take Charge of Your Own Greatness.

Change is not easy. But easy is not the goal; greatness is. Only you can change your results. Own your PRIZE.

What You'll Get:



Get crystal-clear on your persona: personal leadership principles. Create the most powerful leadership tool in the world – your own POWER BOOK.



Get energised for impact. Connect emotionally to the source of limitless energy. Use your POWER BOOK to generate excitement and win the confidence of your customers, teams and stakeholders.



Get steely focused to produce impactful and tangible results within a short period of time. Use your POWER BOOK to create a customised strategy to get from where you are today to where you want to be.

Clients We Work With

What Our Clients Say:


How We Coach

Organisations are dancing at the edge of greatness. It starts with a small group of people who think there’s a better way to do things and see a bigger game to play. A bigger value proposition to customers.

Contrast this to what is happening in offices around the world, where teams are trying to figure out how to create something new but embattled with red tape every step of the way.

So how do we nurture an organisation so it will thrive in the world?

About Us

PERSONNA focuses on the people side of change. Let’s face it: Change is hard. 70% of change programmes fail, mainly due to employee resistance and lack of management support. We want to make change easier. We believe people are a powerful force for positive change. The answers are within.

PERSONNA has been coaching business leaders since 2010. We have 50 years of combined experience in Sales, Marketing, Tech Services and Consulting.

Contact Us


1 Keong Saik Rd,
Singapore 089109

+65 9798 8021